the challenge
On top of their website focused primarily on the sale of airline tickets and holidays, since 2015 the company has been running the Pelipecky website (loosely translated as “the hits from Pelican”) providing information on tickets and travel tips for travelers. The web already operates in five European markets and is slowly but surely growing. With the target group in mind, the customer made the decision to supplement the website with native mobile applications for Android and iOS. These would offer their users in part the Pelipecky magazine with articles and in part an option to buy tickets and other products.